Every term, A to Z.
All 67 terms across SEO, GEO, and AEO in one index. Each one gets a full plain-English entry — what it is, why it matters, and what to do about it.
AI Mode
GEOAI Mode is Google's fully AI-powered search experience launched in 2025, where a conversational AI model handles queries…
AI Overviews
GEOAI Overviews (formerly Search Generative Experience) are AI-generated summaries that appear at the top of Google search…
AI Search Visibility
GEOAI search visibility refers to how frequently and prominently a brand, product, or piece of content is cited, referenced…
Alt Text
SEOAlt text (alternative text) is an HTML attribute added to image tags that describes the content of an image. It serves t…
Anchor Text
SEOAnchor text is the visible, clickable text in a hyperlink. Search engines read anchor text to understand what the linked…
Canonical Tags
SEOA canonical tag (rel="canonical") is an HTML element that tells search engines which version of a URL is the 'master' ve…
ChatGPT Search SEO
GEOChatGPT Search SEO refers to the practice of optimising web content to appear as cited sources in ChatGPT's search mode…
ChatGPT SEO
GEOChatGPT SEO refers to strategies that increase the likelihood of your brand, content, or products being referenced, reco…
Click-Through Rate (CTR)
SEOClick-through rate (CTR) in SEO is the percentage of people who see your page in search results and click on it. It's ca…
Content Freshness
GEOContent freshness refers to how recently a piece of content was created or updated, and how this recency affects its ran…
Conversational Search
AEOConversational search refers to search queries phrased as natural language questions or dialogue — the way people speak…
Conversational Search Optimisation
GEOConversational search optimisation is the practice of structuring content to perform well in AI-powered search interface…
Core Web Vitals
SEOCore Web Vitals are a set of three Google-defined metrics that measure real-world user experience on a webpage: Largest…
Crawl Budget
SEOCrawl budget is the number of pages Googlebot will crawl on your website within a given timeframe. It's determined by tw…
Digital PR
GEODigital PR is the practice of earning coverage, mentions, and backlinks from online publications, journalists, and influ…
Direct Answers
AEODirect answers are search engine results that provide an immediate, definitive answer to a query directly on the results…
Domain Authority
SEODomain Authority (DA) is a proprietary score developed by Moz, ranging from 1 to 100, that predicts how likely a website…
Duplicate Content
SEODuplicate content refers to blocks of content that appear on multiple URLs — either within the same website or across di…
Keyword Research
SEOKeyword research is the process of finding and analysing the search terms people use to discover content related to your…
Knowledge Graph
AEOGoogle's Knowledge Graph is a massive database of entities — people, places, organisations, concepts, and the relationsh…
Knowledge Graph Optimisation
GEOKnowledge Graph Optimisation (KGO) is the practice of helping search engines and AI systems correctly identify, understa…
Knowledge Panel
AEOA Knowledge Panel is an information box that appears on the right side of Google search results (on desktop) or at the t…
Link Building
SEOLink building is the process of actively acquiring backlinks from other websites to your own. While backlinks are one of…
LLM Training Data
GEOLLM training data is the corpus of text — web pages, books, academic papers, code repositories, and other sources — that…
Local SEO
SEOLocal SEO is the process of optimising your online presence to appear in geographically-specific search results — querie…
Log File Analysis
SEOLog file analysis is the practice of examining a web server's log files to understand how search engine bots — particula…
Long-Tail Keywords
SEOLong-tail keywords are specific, multi-word search phrases — usually three or more words — that individually have lower…
Meta Description
SEOA meta description is an HTML attribute that provides a brief summary of a web page's content, typically displayed benea…
Meta Tags
SEOMeta tags are HTML snippets in a page's <head> that describe the page to search engines and browsers. The two that direc…
Mobile-First Indexing
SEOMobile-first indexing means Google primarily uses the mobile version of a website's content to index and rank pages, rat…
Page Speed
SEOPage speed is how quickly the content on a web page loads for a user. It's measured by multiple metrics — Time to First…
Passage Indexing
AEOPassage indexing (officially called 'passages' by Google) is a technology that allows Google to rank and surface specifi…
People Also Ask
AEOPeople Also Ask (PAA) is a Google SERP feature that displays a box of related questions — each expandable to show a brie…
Perplexity SEO
GEOPerplexity SEO refers to the practices that increase the likelihood of your content being found, cited, and sourced by P…
Position Zero
AEOPosition zero refers to the featured snippet — a special SERP element that appears above the traditional blue link resul…
Programmatic SEO
SEOProgrammatic SEO is the practice of using data and templates to generate large numbers of unique, search-optimised pages…
RAG Search
GEORAG (Retrieval-Augmented Generation) search is an AI search architecture where a language model retrieves relevant docum…
Retrieval-Augmented Generation (RAG)
GEORetrieval-Augmented Generation (RAG) is an AI architecture that combines a large language model with a real-time retriev…
Review Schema
AEOReview schema is structured data markup that enables star ratings, review counts, and reviewer information to appear dir…
Rich Results
AEORich results are enhanced search listings that display additional visual information beyond the standard blue link, URL,…
robots.txt
SEOA robots.txt file is a plain text file at the root of your domain that instructs web crawlers which pages or sections of…
Schema Markup
SEOSchema markup (structured data) is code you add to your web pages — typically in JSON-LD format — that explicitly tells…
Search Intent
SEOSearch intent is the underlying goal a user has when typing a query into a search engine — what they actually want to fi…
Semantic SEO
SEOSemantic SEO is the practice of optimising content around meaning and context — not just individual keywords. Google's a…
Speakable Schema
AEOSpeakable schema is a structured data type that marks specific sections of a webpage as the most suitable content for te…
Structured Snippets
AEOStructured snippets are a type of Google search result that displays additional structured information below a page's ti…
Technical SEO
SEOTechnical SEO is the practice of optimising the infrastructure of your website so search engines can efficiently crawl,…
Title Tags
SEOA title tag is an HTML element that specifies the title of a web page, displayed as the clickable headline in search eng…
Topic Clusters
SEOA topic cluster is a content strategy where one comprehensive 'pillar page' covers a broad topic, supported by multiple…
Topical Authority
GEOTopical authority is the degree to which a website is recognised by search engines and AI systems as a comprehensive, tr…