Every term, A to Z.

A 301 redirect is an HTTP status code that permanently redirects one URL to another. It tells search engines that a page…

AI Mode is Google's fully AI-powered search experience launched in 2025, where a conversational AI model handles queries…

AI Overviews (formerly Search Generative Experience) are AI-generated summaries that appear at the top of Google search…

AI search visibility refers to how frequently and prominently a brand, product, or piece of content is cited, referenced…

Alt text (alternative text) is an HTML attribute added to image tags that describes the content of an image. It serves t…

Anchor text is the visible, clickable text in a hyperlink. Search engines read anchor text to understand what the linked…

Backlinks are links from one website to another. When a site links to your page, it passes a portion of its authority —…

Brand mentions are online references to your brand, product, or founder — whether or not they include a hyperlink. In tr…

A canonical tag (rel="canonical") is an HTML element that tells search engines which version of a URL is the 'master' ve…

ChatGPT Search SEO refers to the practice of optimising web content to appear as cited sources in ChatGPT's search mode…

ChatGPT SEO refers to strategies that increase the likelihood of your brand, content, or products being referenced, reco…

Click-through rate (CTR) in SEO is the percentage of people who see your page in search results and click on it. It's ca…

Content freshness refers to how recently a piece of content was created or updated, and how this recency affects its ran…

Conversational search refers to search queries phrased as natural language questions or dialogue — the way people speak…

Conversational search optimisation is the practice of structuring content to perform well in AI-powered search interface…

Core Web Vitals are a set of three Google-defined metrics that measure real-world user experience on a webpage: Largest…

Crawl budget is the number of pages Googlebot will crawl on your website within a given timeframe. It's determined by tw…

Digital PR is the practice of earning coverage, mentions, and backlinks from online publications, journalists, and influ…

Direct answers are search engine results that provide an immediate, definitive answer to a query directly on the results…

Domain Authority (DA) is a proprietary score developed by Moz, ranging from 1 to 100, that predicts how likely a website…

Duplicate content refers to blocks of content that appear on multiple URLs — either within the same website or across di…

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a framework from Google's Search…

Entity optimisation is the practice of making your brand, products, and key concepts clearly defined and verifiable as e…

FAQPage schema is a type of structured data (JSON-LD) that marks up a page's question-and-answer content so Google can d…

A featured snippet is a selected search result that appears at the top of Google's results in a special box — above the…

GEO citation signals are the factors that make AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews mo…

How-To schema is a structured data type (JSON-LD) that marks up step-by-step instructional content so Google can display…

Internal linking is the practice of linking from one page on your site to another page on the same domain. It serves thr…

Keyword research is the process of finding and analysing the search terms people use to discover content related to your…

Google's Knowledge Graph is a massive database of entities — people, places, organisations, concepts, and the relationsh…

Knowledge Graph Optimisation (KGO) is the practice of helping search engines and AI systems correctly identify, understa…

A Knowledge Panel is an information box that appears on the right side of Google search results (on desktop) or at the t…

Link building is the process of actively acquiring backlinks from other websites to your own. While backlinks are one of…

LLM training data is the corpus of text — web pages, books, academic papers, code repositories, and other sources — that…

Local SEO is the process of optimising your online presence to appear in geographically-specific search results — querie…

Log file analysis is the practice of examining a web server's log files to understand how search engine bots — particula…

Long-tail keywords are specific, multi-word search phrases — usually three or more words — that individually have lower…

A meta description is an HTML attribute that provides a brief summary of a web page's content, typically displayed benea…

Meta tags are HTML snippets in a page's <head> that describe the page to search engines and browsers. The two that direc…

Mobile-first indexing means Google primarily uses the mobile version of a website's content to index and rank pages, rat…

Organic traffic is the visitors who arrive at your website by clicking a non-paid search result in Google, Bing, or anot…

Page speed is how quickly the content on a web page loads for a user. It's measured by multiple metrics — Time to First…

Passage indexing (officially called 'passages' by Google) is a technology that allows Google to rank and surface specifi…

People Also Ask (PAA) is a Google SERP feature that displays a box of related questions — each expandable to show a brie…

Perplexity SEO refers to the practices that increase the likelihood of your content being found, cited, and sourced by P…

Position zero refers to the featured snippet — a special SERP element that appears above the traditional blue link resul…

Programmatic SEO is the practice of using data and templates to generate large numbers of unique, search-optimised pages…

Q&A schema (using the QAPage type from Schema.org) marks up pages where users have asked questions and others have provi…

RAG (Retrieval-Augmented Generation) search is an AI search architecture where a language model retrieves relevant docum…

Retrieval-Augmented Generation (RAG) is an AI architecture that combines a large language model with a real-time retriev…

Review schema is structured data markup that enables star ratings, review counts, and reviewer information to appear dir…

Rich results are enhanced search listings that display additional visual information beyond the standard blue link, URL,…

A robots.txt file is a plain text file at the root of your domain that instructs web crawlers which pages or sections of…

Schema markup (structured data) is code you add to your web pages — typically in JSON-LD format — that explicitly tells…

Search intent is the underlying goal a user has when typing a query into a search engine — what they actually want to fi…

Semantic SEO is the practice of optimising content around meaning and context — not just individual keywords. Google's a…

Speakable schema is a structured data type that marks specific sections of a webpage as the most suitable content for te…

Structured snippets are a type of Google search result that displays additional structured information below a page's ti…

Technical SEO is the practice of optimising the infrastructure of your website so search engines can efficiently crawl,…

A title tag is an HTML element that specifies the title of a web page, displayed as the clickable headline in search eng…

A topic cluster is a content strategy where one comprehensive 'pillar page' covers a broad topic, supported by multiple…

Topical authority is the degree to which a website is recognised by search engines and AI systems as a comprehensive, tr…

URL structure refers to the format and organisation of web page addresses on a website. A well-structured URL is short,…

Voice search is the use of spoken language to query search engines through devices like smartphones, smart speakers, and…

Wikidata is a free, structured knowledge base maintained by the Wikimedia Foundation that stores data about entities — p…

An XML sitemap is a file that lists all the URLs on your website that you want search engines to crawl and index. It act…

A zero-click search is a Google search where the user's query is answered directly in the SERP — by a featured snippet,…