The best resources for SEO, GEO, and AEO.
Tools, blogs, courses, and research worth your time — organized by discipline. No affiliate links, no padding. Just the stuff that actually helps.
Search Engine Optimisation
The foundation. Everything from crawling and indexing to keyword research and link building.
Google Search Console
Google's official dashboard for monitoring how your site performs in search. Free, authoritative, and non-negotiable.
Google SEO Starter Guide
30 minutes to read. Covers the basics Google actually wants you to know. If you haven't read it, read it.
Moz Beginner's Guide to SEO
Still the best intro to SEO fundamentals. Clear, well-structured, and updated regularly.
Screaming Frog SEO Spider
Crawl up to 500 URLs free. The go-to tool for finding technical SEO issues fast.
Google PageSpeed Insights
Measure your Core Web Vitals and get fix recommendations straight from Google.
Google Rich Results Test
Validate your schema markup and see which rich results your page qualifies for before it's live.
Ahrefs Webmaster Tools
Free version of Ahrefs covering backlinks, organic keywords, and site health. Better than it has any right to be for free.
Ahrefs Blog
The most consistently useful SEO blog on the internet. Data-driven, practical, no filler.
Backlinko
Brian Dean's site. Dense, well-researched guides that skip straight to what works.
Ahrefs Academy
Free video courses covering keyword research, link building, and technical SEO. No email gate.
Google Search Central
The official developer documentation. Boring but authoritative — the source of truth on how Google works.
Product-Led SEO
Eli Schwartz's framework for building SEO into your product, not around it. Essential if you're doing programmatic SEO.
Generative Engine Optimisation
Getting cited by ChatGPT, Perplexity, and AI Overviews. The discipline is young — there's no curriculum yet, just good thinking and experimentation.
Perplexity AI
Test whether Perplexity cites your content. Search your target topic and see what it pulls — and how it frames the answer.
ChatGPT
Ask it the questions your customers ask. See if it references your brand, your competitors, or neither. That gap is your GEO opportunity.
Google AI Overviews
Search your target queries in Google to see when AI Overviews trigger and which sources get cited. Your main competitive battlefield.
SparkToro Blog
Rand Fishkin on audience research, AI search, and the changing relationship between content and discoverability.
Search Engine Land — AI Overviews
The best ongoing coverage of how Google's AI Overviews are evolving, what's getting cited, and what's getting pushed out.
Seer Interactive Blog
Early, practical thinking on optimizing for AI answer engines. Wil Reynolds and the team have been on this longer than most.
Generative Engine Optimization (Paper)
The academic paper that defined GEO as a discipline. Worth reading if you want the theory behind what makes AI systems cite one source over another.
Answer Engine Optimisation
Winning featured snippets, People Also Ask boxes, and voice search results. It's about structure — how you format and mark up content so Google can extract and display it directly.
AlsoAsked
Visualizes the People Also Ask tree for any query. Essential for finding the exact questions your content needs to answer to win PAA boxes.
AnswerThePublic
Generates every question format around a keyword. Good for identifying answer targets before you write.
Google Rich Results Test
Test your FAQ, HowTo, Review, and other schema markup. See exactly what rich results your page qualifies for.
Schema.org
The full structured data vocabulary. Look up any schema type before you implement it — this is the source.
Google Structured Data Gallery
Every structured data type that actually influences how your page appears in Google. Start here before writing any schema.
Google — How Featured Snippets Work
What Google says about how featured snippets are selected. Short read. Worth knowing before you try to win one.
Marie Haynes Blog
Deep dives into Google quality signals, core updates, and E-E-A-T — all directly relevant to AEO and getting your content trusted.
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