The plain-English encyclopedia of search.
67 terms across three disciplines. Look it up, apply it, rank — on Google, in AI answers, and in featured snippets.
Direct Answers
Direct answers are search engine results that provide an immediate, definitive answer to a query directly on the results page — without requiring the user to click through to a website. They are typically generated from structured data or trusted knowledge sources rather than ext…
Read the full entry →Pick your focus. Or learn all three.
Search Engine Optimisation
The foundation. Getting Google to find, crawl, and rank your pages.
Generative Engine Optimisation
Getting cited by ChatGPT, Perplexity, and AI Overviews — the engines eating search traffic.
Answer Engine Optimisation
Winning featured snippets, PAA boxes, and voice answers. Position zero or nothing.
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