The plain-English encyclopedia of search.
67 terms across three disciplines. Look it up, apply it, rank — on Google, in AI answers, and in featured snippets.
Voice Search
Voice search is the use of spoken language to query search engines through devices like smartphones, smart speakers, and smart displays. Google Assistant, Siri, and Alexa all process voice queries. Voice searches are fundamentally different from typed searches: they're longer, mo…
Read the full entry →Pick your focus. Or learn all three.
Search Engine Optimisation
The foundation. Getting Google to find, crawl, and rank your pages.
Generative Engine Optimisation
Getting cited by ChatGPT, Perplexity, and AI Overviews — the engines eating search traffic.
Answer Engine Optimisation
Winning featured snippets, PAA boxes, and voice answers. Position zero or nothing.
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