Answer Engine Optimisation

Conversational search refers to search queries phrased as natural language questions or dialogue — the way peo…

A featured snippet is a selected search result that appears at the top of Google's results in a special box — …

A Knowledge Panel is an information box that appears on the right side of Google search results (on desktop) o…

People Also Ask (PAA) is a Google SERP feature that displays a box of related questions — each expandable to s…

Position zero refers to the featured snippet — a special SERP element that appears above the traditional blue …

Rich results are enhanced search listings that display additional visual information beyond the standard blue …

A zero-click search is a Google search where the user's query is answered directly in the SERP — by a featured…

Direct answers are search engine results that provide an immediate, definitive answer to a query directly on t…

FAQPage schema is a type of structured data (JSON-LD) that marks up a page's question-and-answer content so Go…

How-To schema is a structured data type (JSON-LD) that marks up step-by-step instructional content so Google c…

Google's Knowledge Graph is a massive database of entities — people, places, organisations, concepts, and the …

Passage indexing (officially called 'passages' by Google) is a technology that allows Google to rank and surfa…

Q&A schema (using the QAPage type from Schema.org) marks up pages where users have asked questions and others …

Review schema is structured data markup that enables star ratings, review counts, and reviewer information to …

Speakable schema is a structured data type that marks specific sections of a webpage as the most suitable cont…

Structured snippets are a type of Google search result that displays additional structured information below a…

Voice search is the use of spoken language to query search engines through devices like smartphones, smart spe…