Answer Engine Optimisation
Win the zero-click game. Structure your content to earn featured snippets, PAA boxes, and voice search answers — so search engines answer with your words.
Conversational Search
Conversational search refers to search queries phrased as natural language questions or dialogue — the way peo…
Featured Snippets
A featured snippet is a selected search result that appears at the top of Google's results in a special box — …
Knowledge Panel
A Knowledge Panel is an information box that appears on the right side of Google search results (on desktop) o…
People Also Ask
People Also Ask (PAA) is a Google SERP feature that displays a box of related questions — each expandable to s…
Position Zero
Position zero refers to the featured snippet — a special SERP element that appears above the traditional blue …
Rich Results
Rich results are enhanced search listings that display additional visual information beyond the standard blue …
Zero-Click Search
A zero-click search is a Google search where the user's query is answered directly in the SERP — by a featured…
Direct Answers
Direct answers are search engine results that provide an immediate, definitive answer to a query directly on t…
FAQPage Schema
FAQPage schema is a type of structured data (JSON-LD) that marks up a page's question-and-answer content so Go…
How-To Schema
How-To schema is a structured data type (JSON-LD) that marks up step-by-step instructional content so Google c…
Knowledge Graph
Google's Knowledge Graph is a massive database of entities — people, places, organisations, concepts, and the …
Passage Indexing
Passage indexing (officially called 'passages' by Google) is a technology that allows Google to rank and surfa…
Q&A Schema
Q&A schema (using the QAPage type from Schema.org) marks up pages where users have asked questions and others …
Review Schema
Review schema is structured data markup that enables star ratings, review counts, and reviewer information to …
Speakable Schema
Speakable schema is a structured data type that marks specific sections of a webpage as the most suitable cont…
Structured Snippets
Structured snippets are a type of Google search result that displays additional structured information below a…
Voice Search
Voice search is the use of spoken language to query search engines through devices like smartphones, smart spe…