Generative Engine Optimisation
The emerging discipline of getting cited by AI systems. Learn how to make your content the source that ChatGPT, Perplexity, and AI Overviews trust and recommend.
AI Mode
AI Mode is Google's fully AI-powered search experience launched in 2025, where a conversational AI model handl…
AI Overviews
AI Overviews (formerly Search Generative Experience) are AI-generated summaries that appear at the top of Goog…
ChatGPT Search SEO
ChatGPT Search SEO refers to the practice of optimising web content to appear as cited sources in ChatGPT's se…
AI Search Visibility
AI search visibility refers to how frequently and prominently a brand, product, or piece of content is cited, …
Brand Mentions
Brand mentions are online references to your brand, product, or founder — whether or not they include a hyperl…
ChatGPT SEO
ChatGPT SEO refers to strategies that increase the likelihood of your brand, content, or products being refere…
Content Freshness
Content freshness refers to how recently a piece of content was created or updated, and how this recency affec…
Conversational Search Optimisation
Conversational search optimisation is the practice of structuring content to perform well in AI-powered search…
Digital PR
Digital PR is the practice of earning coverage, mentions, and backlinks from online publications, journalists,…
GEO Citation Signals
GEO citation signals are the factors that make AI systems like ChatGPT, Claude, Perplexity, and Google's AI Ov…
Perplexity SEO
Perplexity SEO refers to the practices that increase the likelihood of your content being found, cited, and so…
RAG Search
RAG (Retrieval-Augmented Generation) search is an AI search architecture where a language model retrieves rele…
Topical Authority
Topical authority is the degree to which a website is recognised by search engines and AI systems as a compreh…
Entity Optimisation
Entity optimisation is the practice of making your brand, products, and key concepts clearly defined and verif…
Knowledge Graph Optimisation
Knowledge Graph Optimisation (KGO) is the practice of helping search engines and AI systems correctly identify…
LLM Training Data
LLM training data is the corpus of text — web pages, books, academic papers, code repositories, and other sour…
Retrieval-Augmented Generation (RAG)
Retrieval-Augmented Generation (RAG) is an AI architecture that combines a large language model with a real-ti…
Wikidata
Wikidata is a free, structured knowledge base maintained by the Wikimedia Foundation that stores data about en…